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With the recent drop in the Canadian dollar to around 75 cents it is forecasted that this could reduce the amount of outbound travellers by as much as 25%.  Now the competition to grab attention and create action is more demanding than ever.

Connected Travelling

Here are some points to keep you ahead of the game:

  • 1/3 of Canadians travel between July and September
  • 93% of Canadians believe in using all of their vacation time is important but most still don’t
  • 58% book with the click of a mouse
  • On average we visit 19 websites when planning a trip
  • 68% of consumer spending is controlled by women

Remember Canada is the most engaged digital nation in the world and the travel industry is going mobile.  Smartphones and tablets will be the key customer service tool in travel within the next five years.  Also, travellers now expect real-time answers and greater customization wherever they are and at anytime, before, during and after the trip.

Now more than ever business travellers are extremely interested in hotel, airline and car rental loyalty programs.  According to industry research, 60% of people polled said that loyalty programs influenced their booking decisions.  These travellers are driven to “earn” on business travel and “burn” or redeem for personal leisure trips.