Well let’s be frank, as a parent do we truly understand teenagers? Our parents did not and it’s likely we struggle as well! From a communications standpoint they most definitely live online.
It’s a fine edged sword for marketers to tactfully engage them without appearing too overtly brand centric.
For the 15 – 19 age groups being “connected” is as vital as oxygen to support their “life.”
- 70% use a social network every week to connect to their 300+ network of friends.
- 65% use social media for entertainment.
- 30% use social media to communicate with brands and 50% of this group has had a physical experience with the brand.
This group has grown up in a digital world, where everything is instant access and rateable. Clearly an excellent “space” to strengthen brand ties! Just make sure you listen and respond.