She gets everything she wants. Period! According to limelitePR, Canadian women control 85% of household spending. When reaching this influential group, it is important to know what mediums they turn to, and what mediums they trust to use as a primary source of information.
When connecting with Canadian women, keep this in mind:
- 36% of total media consumption is devoted to Television, 40% of moms refer to TV as the main source for news and current events
- Canadian women spend 200 minutes/week with the internet, that is double the time spent in 2001
- Canadians are the world’s biggest users of social media (on a lighter note, only 20% of women would give up chocolate to keep the blogs they read!)
Canadian women are passionate about their media choices.
They use media as a way to connect with others, as well as, the way they research their purchase decisions.