Who Exactly Buys Your Media?
Over the last while it is becoming more apparent that an increasingly large amount of media buyers at the big agencies are …
Tag Archives: canadian media
Understanding Teens
Well let’s be frank, as a parent do we truly understand teenagers? Our parents did not and it’s likely we …
The 4 screen Universe – Part 2 – Tablets
The prognosticators who declared that the magazine industry is dead might now be rethinking their dark prediction. While tablets and …
Québécois: Uniquely Canadian
How do you make a connection with your consumers in Quebec? It starts with the message! Are you using humour, …
Connecting with Canadians
While we seem similar to Americans at first glance, we are very different. With 2 official languages and 34.3 million people, reaching your …