• Home
  • About MCA

MacKinnon Calderwood Advertising Blog

~ People before Process

MacKinnon Calderwood Advertising Blog

Category Archives: Technology

Don’t let Google get you…..by surprise

June 8, 2018

When it comes to digital advertising it has become an obsession about delivering the right message, on the right channel, at …

Continue reading »

The Problematic issues with Programmatic Advertising

October 2, 2017

First off, we are not against digital advertising.  In fact, we embrace it!  Digital provides highly targeted audiences, data on …

Continue reading »

Advertising Engagement

January 11, 2017

TV Advertising is the most effective form of advertising. Key Findings from Fall 2015 omniVu survey: Most Canadians say they …

Continue reading »

Canadian Travellers – Keeping you Connected

August 19, 2016

With the recent drop in the Canadian dollar to around 75 cents it is forecasted that this could reduce the amount of outbound …

Continue reading »

The TV Binge

July 20, 2016

Maybe we do it because we hate waiting for the next episode, or because we just cannot possibly leave it …

Continue reading »

← Older posts

♣ Recent Posts

  • Coffee Break
  • 2019 Fall Preview – Global
  • 2019 Fall Previews – CityTV
  • 2019 Fall Previews – CTV
  • 2019 Fall Previews – CBC

♣ Archives

♣ Categories

♣ Menu

  • Home
  • About MCA

Archives

Recent Posts

  • Coffee Break
  • 2019 Fall Preview – Global
Find us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Instagram

Copyright © 2020 MacKinnon Calderwood Advertising. All Rights Reserved.