Perceptions of Advertising Value
Advertising Standards Canada regularly asks Canadians about their perceptions of advertising and the value it brings to them. Conducted in …
Advertising Standards Canada regularly asks Canadians about their perceptions of advertising and the value it brings to them. Conducted in …
First off, we are not against digital advertising. In fact, we embrace it! Digital provides highly targeted audiences, data on …
Currently PVR household penetration is about 60%. With all our time compressed lives, many of us have come to rely …
Canada’s first newspaper, the Halifax Gazette, first published in 1752. The number of dailies peaked in 1913 at 138, fell …
Consumers continue to tell us they have greater trust in ads in traditional media. While the greatest trust is expressed …