Radio Measurement Changes
What is Continuous Diary Measurement? Canadian households will be recruited and measured year-round using DIARY methodology. The methodology will remain …
Category Archives: Media Trends
2018 Fall Preview
Fall is the most wonderful time of the year – for television viewing! The return of the both the NFL …
Life should not end at 54….
At least from a marketing perspective. Often we see the profile target market of a broad based consumer product of …
Don’t let Google get you…..by surprise
When it comes to digital advertising it has become an obsession about delivering the right message, on the right channel, at …
Canadian Viewing Habits
Here are some interesting stats on Canadian viewing habits by screen. Here is a snapshot of weekly hours spent watching: …