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MacKinnon Calderwood Advertising Blog

Category Archives: Canadian Media

Bell Rebrands Specialty Channels

July 17, 2019

At this year’s CTV Upfront, Bell announced the debut of their rebranded specialty channels launching this September 12th.  By unifying …

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Radio Measurement Changes

April 18, 2019

What is Continuous Diary Measurement? Canadian households will be recruited and measured year-round using DIARY methodology. The methodology will remain …

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The Devil is in the “Media Cost” Details

March 6, 2019

We recently read a report on the effectiveness of ad size in print, and no surprise the full page was …

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Perceptions of Advertising Value

November 1, 2017

Advertising Standards Canada regularly asks Canadians about their perceptions of advertising and the value it brings to them. Conducted in …

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The Problematic issues with Programmatic Advertising

October 2, 2017

First off, we are not against digital advertising.  In fact, we embrace it!  Digital provides highly targeted audiences, data on …

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