Radio Measurement Changes
What is Continuous Diary Measurement? Canadian households will be recruited and measured year-round using DIARY methodology. The methodology will remain …
Category Archives: Canadian Media
The Devil is in the “Media Cost” Details
We recently read a report on the effectiveness of ad size in print, and no surprise the full page was …
Perceptions of Advertising Value
Advertising Standards Canada regularly asks Canadians about their perceptions of advertising and the value it brings to them. Conducted in …
The Problematic issues with Programmatic Advertising
First off, we are not against digital advertising. In fact, we embrace it! Digital provides highly targeted audiences, data on …
Reasons for Reading Community Newspapers
Warren Buffett once said “In towns and cities where there is a strong sense of community, there is no more …