Perceptions of Advertising Value
Advertising Standards Canada regularly asks Canadians about their perceptions of advertising and the value it brings to them. Conducted in …
Category Archives: Canadian Media
The Problematic issues with Programmatic Advertising
First off, we are not against digital advertising. In fact, we embrace it! Digital provides highly targeted audiences, data on …
Reasons for Reading Community Newspapers
Warren Buffett once said “In towns and cities where there is a strong sense of community, there is no more …
PVR Time Shifting
Currently PVR household penetration is about 60%. With all our time compressed lives, many of us have come to rely …
Canadian Newspaper Consumption
Canada’s first newspaper, the Halifax Gazette, first published in 1752. The number of dailies peaked in 1913 at 138, fell …