Canadian Newspaper Consumption

June 7, 2017

Canada’s first newspaper, the Halifax Gazette, first published in 1752. The number of dailies peaked in 1913 at 138, fell …

Perception of Trustworthiness of Advertising Varies Across Media Types

May 19, 2017

Consumers continue to tell us they have greater trust in ads in traditional media. While the greatest trust is expressed …

March 7, 2017

TV Reach & Time Spent TV continues to be the lead medium in Canada with the highest daily reach (89% …

September 13, 2016

Indeed, Fall is the most wonderful time of the year….for television viewing! The return of the both the NFL and …

August 19, 2016

With the recent drop in the Canadian dollar to around 75 cents it is forecasted that this could reduce the amount of outbound …