Canadian Viewing Habits

Here are some interesting stats on Canadian viewing habits by screen.

Here is a snapshot of weekly hours spent watching:

  •  14.3 hours Traditional TV
  •    6.2 hours TV/Movies via Internet
  •    4.2 hours Personally recorded TV content
  •    3.2 hours Streaming Services
  •    2.5 hours Snippets on sites like YouTube
  •    2.5 hours Original online video (non-TV programming)

Canadians who view video content online are mostly watching movies at 69%.  If you are looking to get your brand in front of Canadians via traditional or digital screens we are a full service media agency which offers media business building initiatives effectively and cost efficiently.